This page provides a summary of how Differential Media Ltd (referred to as “Differential Media”, “we”, “us” or “our” in this Privacy Notice & Cookies Policy) collects, uses, stores and protects personal data. It is not our full Privacy & Cookies Policy. For more detailed information, including information about the cookies and third parties we use, please read our comprehensive Privacy & Cookies Policy.
At Differential Media Ltd, we are committed to protecting your privacy and handling personal data fairly, lawfully and securely. This page gives a clear overview of how we collect, use, store and protect personal information when you visit our website, contact us, work with us, or appear in content we produce.
Who we are
Differential Media Ltd is the data controller for the personal data we collect in connection with our own business activities, including client management, marketing, website operation, filming we commission, and portfolio use. In some cases, such as when we manage social media accounts strictly on behalf of a client, we act as a processor on that client’s instructions instead.
Differential Media Ltd
Radnor House, Greenwood Close, Cardiff, CF23 8AA
Company No. 16635471
Email: contact@differential-media.com
The information we may collect
Depending on how you interact with us, we may collect contact details such as your name, email address, phone number, company name and postal address. For clients we may also collect business and account information, including contracts, invoices, payment details and related correspondence.
We may process production-related information such as photographs, footage, voice recordings, likeness, social media handles and content submitted to us, as well as technical information including IP address, device data, analytics events and cookie data. We may also keep records of communications, enquiries, feedback, support requests, visitor access records, and location or logistics information where relevant to shoots or operations.
We do not intentionally collect special category personal data. However, this type of data may occasionally be captured incidentally in public filming. Where that happens, we minimise its use and apply appropriate safeguards.
How we use personal data
We use personal data to respond to enquiries, prepare quotes, deliver services, manage projects, maintain client relationships, process invoices and payments, operate and improve our website, provide marketing where permitted, create portfolio and case study material, produce filmed content, manage client social media accounts, and meet legal, regulatory, security and fraud-prevention obligations.
Our lawful bases for processing
We only process personal data where we have a valid lawful basis under UK data protection law. Depending on the circumstances, this may include taking steps before entering into a contract, performing a contract, complying with a legal obligation, pursuing our legitimate interests, or relying on your consent where consent is required. This includes consent for non-essential cookies and certain direct marketing activity.
Where we rely on consent, you may withdraw it at any time. Where we rely on legitimate interests, you have the right to object.
Public filming
As part of our automotive and related media work, we may record content in public locations. Where practical, we use on-location notices and provide privacy information through our website. We aim to film in a way that is proportionate, minimise unnecessary intrusion, and avoid targeting vulnerable individuals.
If you believe you appear in content we have created and would like to raise a concern, you can contact us with as much detail as possible, including the location and approximate time of filming. We will review requests carefully, although some legal exemptions may apply in limited circumstances, particularly in artistic, editorial or journalistic contexts.
Cookies and analytics
Our website may use cookies and similar technologies to make the site function properly, understand how visitors use it, and improve performance. Essential cookies may be used where needed for core site operation. Non-essential cookies, including analytics cookies, will only be used where required with your consent.
You can manage cookies through your browser settings and, where used, through our cookie consent tools. More detailed information about the cookies we use, including their purpose, duration and any relevant third parties, is available in our full Privacy & Cookies Policy.
Marketing
We may use your information to communicate with you about our services where this is permitted by law. In some cases, this will be based on consent. In other cases, particularly for relevant business-to-business communications, we may rely on legitimate interests or other rules that allow us to send marketing lawfully. You can opt out of marketing at any time.
Sharing your data
We do not sell your personal data. We may share it where necessary with trusted suppliers and service providers, professional advisers, platforms used to publish or manage content, and public authorities or regulators where we are legally required to do so. Where third parties process data on our behalf, we use appropriate contractual protections and safeguards.
International transfers
Some of our service providers or platform partners may process personal data outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place, such as approved contractual protections or transfers to countries recognised as providing adequate protection.
Security
We take security seriously and use technical and organisational measures designed to protect personal data from loss, misuse, unauthorised access, disclosure or destruction. These measures may include secure storage, encryption, access controls, multi-factor authentication, logging, malware protection and backups, with access limited to those who need it for legitimate business purposes.
How long we keep data
We only keep personal data for as long as necessary for the purposes for which it was collected, and to meet legal, accounting, regulatory or contractual requirements. Retention periods depend on the type of information involved. Some records, such as contracts and accounting information, may be retained for several years, while enquiry or marketing records may be kept for shorter periods unless there is an ongoing reason to retain them. Certain production materials may be retained for longer where there is continuing editorial, archival, legal or commercial value.
Your rights
Under UK GDPR, you may have rights to request access to your personal data, ask for incorrect information to be corrected, request deletion in certain situations, restrict processing, object to certain uses of your data, withdraw consent where applicable, and request portability where relevant. You also have the right to object to direct marketing.
These rights are not absolute in every case, and some legal exemptions may apply. If you would like to exercise any of your rights, please contact us using the details below. We aim to respond to valid requests within one month.
Changes to this policy
We review this policy regularly and may update it from time to time to reflect changes in law, guidance or how we operate. Where changes are significant, we will take reasonable steps to bring them to attention.
Contact us
If you have any questions about this summary, the full Privacy & Cookies Policy, or how we handle personal data, please contact:
Differential Media Ltd
Email: contact@differential-media.com
Complaints
If you are unhappy with how your personal data has been handled, you have the right to complain via the contact email provided or to the Information Commissioner’s Office (ICO).